Could enough be enough? Consumerism is hard to comprehend until we will be buried under the ridiculous amount of stuff produced in the world. We buy more to buy even more the next day, and it seems too late to stop the mechanism that was spun up and keeps on expanding. If you don’t want to purchase more then something is wrong with your access to a ‘screen’ that constantly bombards you with the ads telling you that the secrete of happiness is getting more things, is it though?


Photographer: Anastasiya Romanova
Makeup: Aigul Mustafina
Model: Zukhra Zaynullina
Fashion Designer: Anita Grey
Location: Good Deeds Day Charity